How Many Leads Is Your Website Missing?

Nobody can tell you that number for sure. Not us, not anybody. But you can get a rough idea in about a minute using your own numbers. Plug them in below. Then run the free scan to see what might be getting in the way.

Run My Free Business Scan

Missed Leads Calculator

This is a what-if tool. It only does math on the numbers you type in. Rough guesses are fine. Nothing here is saved or sent anywhere.

People who visit your website in a month Google Analytics or your web host can tell you. Or just guess. How many of them contact you in a month Calls, form fills, emails, texts. Your leads. Out of every 10 leads, how many become paying customers If 3 out of 10 leads hire you, enter 3. What one new customer is worth to you, in dollars Your average job, sale, or first year with that customer. What if your website brought you 5 more leads a month? Slide it. This is your guess, not ours.

Estimate only

Based on the numbers you entered

Right now, visitors who contact you1 in 100

Leads a month, before and after3 → 8

Extra customers a month (about)1.5

$750 a monthAbout $9,000 a year, if it held up all 12 months.

This is an estimate, not a measurement. It is not a prediction, not a promise, and not actual lost revenue. It does simple math on what you typed in. Real results depend on your business, your market, and a lot of stuff no calculator can see.

See What Might Be Getting in the Way

Where Leads Usually Go Missing

The calculator can't tell you why people leave without contacting you. These are the most common reasons we see when we look at small-business websites.

People can't tell what you do in the first few seconds, so they hit the back button.
They can't tell where you work. No city, no service area, no way to know if you'll come to them.
The phone number and contact form are buried. If it takes more than one scroll to find, a lot of people won't.
The form is broken, or it works but nobody answers it for days.
The site is slow or awkward on a phone. That is where most people are looking.
There are no reviews and no signs the business is real and still open.
The business doesn't show up when people search for the service. Those folks never visit at all, so they never show up in your visitor count either.

What the Free Scan Checks

The scan does not count your visitors or your leads. It looks at how your business shows up online and grades it in three areas. It takes a few minutes and you don't need to know anything technical.

AEO Readiness

How ready your business is to show up when people ask AI tools like ChatGPT or Google's AI answers for a recommendation. Can those systems understand what you do and trust it?

SEO Foundation

The basics of how your website is built and read by search engines. Page structure, clear content, and whether the right information is in the right places.

Trust Signals

The things that tell visitors and search systems you're a real, established business. Consistent information, clear contact details, and signs of activity.

Stop Guessing. Look.

The calculator gives you a rough idea of what a few more leads could be worth. The scan shows you what might be holding them back. Run it at scan.heastoninnovations.com. It's free and takes a few minutes.

Run My Free Business Scan Talk to Heaston Innovations

Already know your website needs help? See our website service →