Heaston Innovations Free Optimization Scan

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Search Engine Optimization

Rank for the searches that bring real customers. Local SEO, on-page structure, and Google Business Profile work done deliberately.

What it is

Most of the SEO advice on the internet is either too generic to be useful (“write great content”) or too tactical for any business that isn’t already running paid ads against itself. The work that actually moves a small business in search is more mundane: making sure Google can crawl and understand your pages, picking the right keywords for your market, and consistently showing up in the local pack for the searches your customers actually run.

What you get

Who it’s for

Local service businesses, multi-location operators, and any small business that depends on inbound search traffic to fill the pipeline. If your customers Google your category before they call anyone, this is where to start.

We pair SEO and AEO on most engagements — they use the same foundation, and search visibility now means showing up in both blue links and AI answers.

Want to know what’s working — and what isn’t?

Send us your site. We’ll do a no-cost first-pass review and tell you where the highest-leverage SEO work is.

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